Living so close to the Ocean, I'm passionate about cleaner seas, safe bathing water and an unpolluted environment for marine life. For many years now, I've been involved with local beach cleaning groups and have always picked up and encouraged my children and friends to pick up marine debris when we're walking along our beautiful Cornish Coastline...
So I was very excited when asked by Ian Saltern to undertake work for The Cleaner Seas Project, a national pilot project being delivered in Bude by Volunteer Cornwall on behalf of the Environment Agency. The project aims are to ensure that bathing water quality reaches, or exceeds, the new 2015 required standards.
The branding I created for the project is clean, clear and contemporary with an abstract image representing rivers and oceans.
The imagery and message is consistent and runs across the Cleaner Seas Project print and content across all channels. It was an incredibly happy moment to see the Cleaner Seas Project flag flying on the flagpole on The Breakwater on Summerleaze Beach, Bude, Izzy's sail and the editorial in Cornwall Today.
One of the aims was to convey the Project's message to the local and wider community. Multiple channels were used to do this, Facebook, Twitter, print, flags, banners, board stickers, beach cleans, magazine editorial and a shareable video. We were delighted that Team GB windsurfer Izzy Hamilton and local up-and-coming grom Kit Innes agreed to be involved too. Both gave their time and voice to the Bude Cleaner Seas Project video and many thanks to Izzy and Team GB for supporting the Cleaner Seas Project by displaying the logo on Izzy's sail.
Congratulations to Ian Saltern, Volunteer Cornwall & The Environment Agency for heading up such a forward looking project. It's been amazing to see Summerleaze and Crooklets achieve 2015 Seaside Awards and Widemouth a blue flag, all seeds which were planted by Ian and the team behind The Cleaner Seas Project.
A massive thank you to Ian for asking me to be involved and for this very kind testimonial.