I'm very lucky to get to work with some wonderful and very interesting people. Sally Parkin is one of those incredible people, with a drive to encourage anyone who enjoys riding waves to do so on one of her beautiful wooden Original Surfboards. "Reviving Surf-Riding on wood - the original British surf sport - no standing up required."
With a nostalgic and authentic brand story to tell, Sally needed some help with conveying that message across platforms such as Pinterest, Instagram and Twitter as well as Facebook which she was already using for her digital marketing.
Already good at creating unique and shareable content (there's not a lot I can teach a lady that can talk Rob Machado into visiting her at Porthcothan for a few slides) I delivered training to Sally that covered best practice, target market and relevant platforms, scheduling and measuring.
Following a day of training (there may have been coffee and biscuits) it was off to Widemouth with Martin Dorey so that Sally could be filmed for his #2minutebeachclean video. Sally brought along a selection of boards and the waves at Widemouth delivered a memorable and very happy evening of sliding with Sally, Martin, and our children, captured beautifully on film by Martin. Pure joy and smiles all round.