Branding, Print and Content for Bude Cleaner Seas

Living so close to the Ocean, I'm passionate about cleaner seas, safe bathing water and an unpolluted environment for marine life.  For many years now, I've been involved with local beach cleaning groups and have always picked up and encouraged my children and friends to pick up marine debris when we're walking along our beautiful Cornish Coastline...  

So I was very excited when asked by Ian Saltern to undertake work for The Cleaner Seas Project, a national pilot project being delivered in Bude by Volunteer Cornwall on behalf of the Environment Agency.  The project aims are to ensure that bathing water quality reaches, or exceeds, the new 2015 required standards. 

Branding and content for use on social media. Photograph and branding for Bude Cleaner Seas by ei8ht design

The branding I created for the project is clean, clear and contemporary with an abstract image representing rivers and oceans.  

The imagery and message is consistent and runs across the Cleaner Seas Project print and content across all channels. It was an incredibly happy moment to see the Cleaner Seas Project flag flying on the flagpole on The Breakwater on Summerleaze Beach, Bude, Izzy's sail and the editorial in Cornwall Today.  

One of the aims was to convey the Project's message to the local and wider community.   Multiple channels were used to do this, Facebook, Twitter, print, flags, banners, board stickers, beach cleans, magazine editorial and a shareable video.  We were delighted that Team GB windsurfer Izzy Hamilton and local up-and-coming grom Kit Innes agreed to be involved too.  Both gave their time and voice to the Bude Cleaner Seas Project video and many thanks to Izzy and Team GB for supporting the Cleaner Seas Project by displaying the logo on Izzy's sail.  

Congratulations to Ian Saltern, Volunteer Cornwall & The Environment Agency for heading up such a forward looking project.  It's been amazing to see Summerleaze and Crooklets achieve 2015 Seaside Awards and Widemouth a blue flag, all seeds which were planted by Ian and the team behind The Cleaner Seas Project.

A massive thank you to Ian for asking me to be involved and for this very kind testimonial.

Ian Saltern

Cleaner Seas Project Manager at Volunteer Cornwall

”Avril was contracted to the Bude Cleaner Seas Project in May 2013 to undertake social media, design and promotional work. I selected Avril because of her strong local knowledge and her well established network of contacts in the voluntary and commercial sector.

What I was not aware of prior to contracting Avril, was the dedication, enthusiasm, flexibility and professionalism she brings to her work. Avril succeeded in engaging and maintaining a significant number of people across a range of social media platforms very quickly. Likewise, Avril went well beyond the terms of her contract in making suggestions and connections which helped to raise public awareness of the aims of the Cleaner Seas Project.

Avril was happy to undertake design work, and make last minute changes to that work (without complaint!), source local printers and other manufacturers. Avril’s ability to combine her social media skills with design and procurement makes her services invaluable.

The Cleaner Seas Project could not have achieved the level of public awareness it now enjoys without Avril’s hard work and dedication. Indeed, of the five UK pilot projects seeking to raise awareness of the issues of poor quality bathing water, Bude Cleaner Seas has been the most successful, and this is no small part thanks to Avril.”